No matter where your medical spa is located, there’s a good chance you have plenty of local competition. After all, the medical spa industry has been growing steadily for many years, especially as new treatments and innovations emerge.
So, how can you set your medical spa apart from the rest? With a solid digital marketing plan! And if you’re not sure where to begin when it comes to effectively marketing your medical spa, we’ve got you covered with some practical tips.
Focus on Your Website First
Begin by making sure your website is totally optimized. Not only should it be informative and pleasing to the eye, but it must also be easy for your target audience to use and navigate. Keep in mind, too, that the majority of people these days are browsing the web using mobile devices. This means that a responsive website design (one that will load properly on computers/laptops and mobile devices) is a must.
Be sure, also, that your site is clear not only about your medical spa’s location, but about the exact services that you offer. Make it easy for potential customers to reach out and schedule a treatment or consultation with plenty of calls to action throughout your site. You might even consider adding a contact form to the bottom of each page.
Take Advantage of Social Media
Having a strong presence on popular social media platforms like Facebook, Instagram, and Pinterest can be a great way to attract a new client base while also spreading awareness of your business. You don’t even need to spend any money on social media ads to see results; simply taking the time to post regularly and interact with your followers can make all the difference.
Image-heavy platforms like Instagram, for example, offer a great opportunity to share some “before and after” photos of your clients (with their permission, of course). You might even consider holding social media contests and giveaways to really get your audience engaged.
Get Serious About Online Reviews
When researching local medical spas, your prospective clients are taking the time to read reviews carefully. They are much more likely to schedule a service with your business if they have seen lots of positive reviews online. Even one negative review can really tarnish a medical spa’s reputation, so this is something that needs to be taken seriously.
Encourage happy clients to leave reviews and make it easy for them to do so; if you have clients on an email list, you might consider emailing them with a link to a review page after their appointment. If there are any negative reviews of your medical spa, take the time to address these publicly and make sure you’re going out of your way to resolve any issues.
Get Professional Help With Your Marketing
As you can probably see, there’s a lot that goes into marketing your medical spa and making it stand out from the competition. If you’re feeling overwhelmed and looking for some help with your marketing, the experienced team at Search Control has you covered. From web design and SEO to paid ads and social media marketing, they do it all.